Our Leadership Team
The team at Ascero Research comprises seasoned professionals dedicated to delivering exceptional market insights. Our researchers bring a diverse blend of expertise in qualitative and quantitative methodologies, paired with deep industry knowledge across various sectors. With backgrounds in data analysis, behavioral science, and strategic consulting, the team is equipped to tackle complex research challenges. Committed to innovation and collaboration, our experts leverage cutting-edge tools and techniques to uncover actionable insights. At Ascero Research, every project benefits from a passionate, detail-oriented team focused on helping clients achieve their goals.
Bob – CEO – The Ultimate Multitasker
With over 25 years of experience in market research, Bob is a seasoned expert specializing in product development and identifying opportunities in new markets. Throughout his career, Bob has partnered with global brands and startups alike, providing actionable insights that drive innovation and growth. His expertise spans qualitative and quantitative methodologies, competitive analysis, and trend forecasting, making him a go-to professional for businesses seeking to navigate dynamic market landscapes.
Known for his analytical rigor and creative problem-solving, Bob excels in uncovering consumer needs and translating them into successful strategies. His dedication to delivering clear, data-driven recommendations has earned him a reputation as a trusted advisor to clients across industries. Whether developing a new product or exploring untapped markets, Bob Simms is passionate about helping businesses unlock their full potential through thoughtful, impactful research.
Tammy – Market Research Data Analyst – Swiss Army knife of people
With over 15 years of experience in market research, Tammy is a distinguished expert specializing in focus group facilitation and tackling complex subject matter. Her ability to create engaging, open discussions in focus groups enables her to uncover deep insights into consumer behaviors, motivations, and attitudes. Tammy’s expertise extends to designing and executing research strategies that address intricate business challenges, ensuring clients receive actionable recommendations tailored to their needs.
Known for her empathetic approach and analytical acumen, Tammy excels at translating nuanced qualitative data into clear strategies that drive decision-making. She has worked with diverse industries, navigating sensitive and multifaceted topics with professionalism and precision. Passionate about the power of human insight, Tammy is dedicated to helping organizations connect with their audiences and achieve their goals through innovative, impactful research.
Donald – Market Research and UX Specialist – The “I got this” guy
Donald brings over 15 years of experience in market research with a unique focus on coding and interface design. His expertise lies in bridging the gap between user insights and digital innovation, helping organizations create intuitive, user-friendly interfaces that drive engagement and satisfaction.
With a deep understanding of qualitative and quantitative methodologies, Donald specializes in leveraging data to inform interface design and enhance user experiences. His skill set includes designing usability tests, coding survey tools, and analyzing complex datasets to uncover actionable insights.
Known for his analytical mindset and creative approach, Donald has collaborated with diverse industries to refine their digital products and align them with customer needs. His passion for problem-solving and user-centric design ensures that every project he undertakes delivers impactful, data-driven results.
Ronda – Accounting Manager – Human cheat sheet
With over 30 years of experience managing company finances, Ronda is a seasoned accounting professional dedicated to ensuring financial integrity and operational efficiency. Throughout her career, she has overseen budgets, streamlined financial processes, and provided strategic insights that drive organizational success. Known for her meticulous attention to detail and proactive approach, Ronda excels at balancing the big picture with the finer points of financial management.
Her expertise spans financial reporting, compliance, and team leadership, making her a trusted resource for both day-to-day operations and long-term planning. Colleagues and clients alike value her ability to demystify complex financial concepts and present them in clear, actionable terms. Passionate about her craft, Ronda is committed to fostering financial stability and growth for the organizations she supports.
