Research Insights That Shape Success

Brand leaders at Mars, Volkswagen, Southwest Airlines and more explain how they're use AI for consumer insights, rapid prototyping, creative testing and social listening.

Nearly seven in ten B2B teams have reported an event ROI number they did not fully trust, according to new research from Outcomes Rocket. The findings are especially relevant for medtech and healthtech teams, where complex buying committees and rising CFO scrutiny make unproven event spending harder to defend. The 2026 State of B2B Event

Commissioned by Auros and conducted by Talker Research, the study found that 61% believe at least one type of brand would be likely to use misleading or AI-focused marketing.

The Business Research Company's Memory Intellectual Property (IP) Market Report 2026 – Market Size, Trends, And Global Forecast 2026-2035

The District Industries Centre (DIC), Zunheboto organised a one-day awareness programme on Startups and Entrepreneurship at VDB Hall, Zunheboto on October 15, highlighting innovation, market research, government schemes and opportunities for aspiring entr

Here’s how Chime assembled its AI marketing stack and how each tool works within its uses into one “AI factory.”

The global tyre-derived fuel (TDF) market could reach US$263.1 million by 2033, according to a Fairfield Market Research report distributed by ResearchAndMarkets. Its published summary estimates the market’s value at US$221.3 million in 2026, and forecasts compound annual growth of 2.50 per cent over the period.

The global tyre-derived fuel (TDF) market could reach US$263.1 million by 2033, according to a Fairfield Market Research report distributed by ResearchAndMarkets. Its published summary estimates the market’s value at US$221.3 million in 2026, and forecasts compound annual growth of 2.50 per cent over the period.

The Business Unit Director at Plus Acuity Ltd and lead for digital transformation at mediaReach OMD Nigeria, Emmanuel Adediran, has received the Outstanding

Thrivemattic's 2026 review of 124 NIRF-ranked colleges found that many college websites lack the structured data and admissions information that search and AI systems use to identify programmes and answer student questions. The study found no programme-level structured tags on the 124 sites. Nine per cent had basic institution-level tags. Structured data labels information on a page so search engines and other systems can identify an institution, programme or specific detail more reliably. AI can still interpret a website without these tags, but the institution gives the system less explicit information to work with. Students can now begin their college search by asking an AI tool which institutions offer a course, which options fit a budget or eligibility requirement, or where placement information is available. The student may reach several institutions before searching for any one of them by name. Students can begin with the question they want answered and may never start with a college name, said Sandeep Kelvadi, Founder and AI-Native Marketing Systems Builder at Thrivemattic. That makes the quality and structure of published information more important. If a fee, deadline or programme detail is hard to find, the institution has less control over what search and AI systems surface. The website gaps extend beyond structured data. Forty per cent of the colleges did not state the admissions deadline clearly. Across the 124-college cohort, the average mobile website speed score was 53 out of 100. Thrivemattic's separate September 2026 study of 194 Indian private and deemed universities found strong branded Google visibility. Among the 187 universities with usable branded search results, 169, or 90.4%, ranked first for their own institutional name. AI-led discovery changes the entry point because a student can compare institutions by course, cost, eligibility or career goal without naming a university first. Admissions teams usually focus on the journey after a prospective student reaches the institution, said Noella Cresence, Head, Marketing Communications & Strategy at Thrivemattic. Our research shows that the information students encounter earlier also needs attention. A student may already be comparing institutions through search and AI before the admissions team has a chance to speak to them. For the 2026 admissions cycle, institutions need accurate programme and admissions information that works across direct search, AI-led discovery and the website visit that follows. Research resources Indian Colleges Digital Readiness Report 2026