Our Process:

Turning Questions into Actionable Insights

Discovery and Planning

We begin by understanding your goals, challenges, and unique needs.
Collaboratively define the research objectives and key questions to address.
Develop a tailored research plan that aligns with your strategic priorities.

Methodology Design

Select the most effective research methods, such as focus groups, surveys, interviews, or a mixed-methods approach.
Customize tools, questionnaires, and discussion guides to ensure relevant and reliable data collection.

Data Collection

Execute the research using advanced techniques and a rigorous approach to ensure accuracy.
Utilize trusted technology for online surveys, virtual focus groups, and real-time data capture.
Leverage our experienced team to conduct interviews, moderate discussions, and gather meaningful qualitative insights.

Analysis and Interpretation

Transform raw data into clear, actionable insights through detailed analysis.
Identify trends, patterns, and key findings that address your objectives.
Combine quantitative data with qualitative insights for a comprehensive understanding.

Reporting and Recommendations

Deliver results in a clear, engaging format tailored to your audience—reports, presentations, or interactive dashboards.
Provide strategic recommendations to inform decision-making and drive success.
Work closely with your team to ensure actionable insights align with your goals.

Implementation Support

Offer guidance and consultation to apply research findings effectively.
Assist in developing strategies, refining concepts, or addressing identified challenges.
Ensure that research leads to measurable impact and long-term success.

At Ascero Research, our proven process ensures every project delivers the clarity, confidence, and actionable results you need to make informed decisions and achieve your goals.

Enhancing Brand Perception Amid Environmental Concerns

The Challenge: Shell Oil faced declining public perception due to increasing scrutiny over environmental practices. With shifting consumer priorities towards sustainability, Shell needed to better understand how to align its marketing strategies with these values while retaining its traditional customer base.

The Approach: Ascero Research conducted a multi-phase study that included focus groups, online surveys, and social media sentiment analysis. We explored consumer attitudes towards energy providers, perceptions of Shell’s sustainability initiatives, and key drivers of trust in the energy sector.

Key Findings: The research revealed that 68% of respondents prioritized transparency about environmental efforts, while 55% expressed interest in supporting companies that invest in renewable energy. Focus groups highlighted a disconnect between Shell’s existing messaging and consumer expectations, with many participants unaware of the company’s sustainability initiatives. Social media analysis confirmed this gap, identifying a significant opportunity for Shell to proactively share its efforts to transition to cleaner energy.

Outcome: Shell leveraged these insights to revamp its marketing strategy, emphasizing transparency and its commitment to renewable energy investments. The new campaign achieved a 25% improvement in brand perception within six months, showcasing the power of actionable insights to drive meaningful results.